When 97% of Buyers Can't Tell You Apart, Your Story Is Your Only Moat

The story every B2B tech Founder tells on their homepage: "It's all about me, baby. I don't know what's your pain. But I'm awesome and The Best!"

STORY IS YOUR REVENUE OPERATING SYSTEM.
EVERYTHING ELSE IS JUST FEATURES.

We architect your story and automate it into a Revenue OS (Story revOS™) that cuts through the noise - powering every channel, every buyer touchpoint, and every AI tool your buyers use to find solutions.

• See How It Works
• Start with CLARITY - $5K

Turn Your B2B Story Into a Revenue Operating System

MAKE BUYING ^YOUR B2B EASY

WHY STORY FIRST?

Every company now has access to the same AI tools, the same data enrichment platforms, the same automation workflows. Tactical advantages evaporate overnight.

The only sustainable moat left is the story no one else can tell - the one that makes your buyer say "holy cow, they get me".

In a sea of “AI-powered”, “best-in-class”, and “scalable solutions”, the companies that eliminate confusion first will capture the buyers everyone else is losing to "we need to think about it".

When your buyers ask ChatGPT, Perplexity, or Claude for recommendations in your category, unclear positioning doesn't just confuse humans - it makes you invisible to the AI systems doing the research for them.

WHERE I'VE BUILT

Not because your product isn't good enough. Not because your team isn't trying hard enough. But because when your prospect visits your website, reads your emails, or sits through your pitch, they hear the exact same story they've heard from five other vendors this week.

“The one thing audiences cannot tolerate is confusion.” – Robert McKee

Here's what your buyers are facing:

97% examine your website before engaging sales - but most B2B SaaS sites communicate as if they're the only solution in the market.

64% can't tell one brand's digital experience from another because of the "SEA OF SAMENESS" in messaging and positioning.

51% say identifying the right vendor is the hardest part of buying - not because they lack options, but because the sheer volume of identical messaging makes every choice feel risky.

Your buyers aren't just searching Google anymore. They're asking ChatGPT, Perplexity, and Claude "what's the best platform for {your category}?". When your positioning is unclear, those AI systems can't explain why you're different either. Your competitors with clearer stories get recommended. You don't.

Your buyers aren't ignoring you because they don't need what you sell. They're ignoring you because they can't figure out why you're different - and now, neither can the AI tools doing their research.

You're not just competing for attention.
You're competing for clarity.

• Show me How to Cut through the Noise

Here's what's at stake:

YOUR SALES TEAM IS BURNING OUT

They're working harder than ever - more calls, more demos, more follow-ups. But conversion rates keep dropping because prospects can't remember what makes you different from the last three vendors they talked to. Your reps are stuck answering the same objections, giving the same pitch, and losing to “we're going to think about it.”

YOUR MARKETING SPEND IS WASTED

You're driving traffic. Generating MQLs. Running campaigns. But when prospects land on your website or open your email, they see messaging that could belong to any of your competitors. They bounce. They ghost. They never convert - because nothing you said made them feel like you understand their specific pain.

YOUR BEST PROSPECTS CHOOSE COMPETITORS (Or Do Nothing)

The buyers who need you most - the ones experiencing the exact pain you solve - can't find you in the noise. They choose a competitor with clearer positioning. Or worse, they stick with their broken status quo because the risk of choosing wrong feels higher than the pain of staying put.

YOU'RE INVISIBLE TO AI-POWERED DISCOVERY

When your buyers ask AI assistants for recommendations, those systems scan your positioning to decide whether to cite you. Feature-focused content achieves roughly 30% semantic match with buyer pain queries. Pain-focused content hits 98%. If your website leads with what you do instead of what your buyers struggle with, AI tools literally can't connect you to the problems you solve. Your competitors with clearer pain language get recommended. You get skipped.

YOUR GROWTH STALLS

Companies with clear, compelling differentiators grow 3.5× faster than their peers. Without a story that lands - on your website, in sales conversations, and in AI-powered discovery - you’re stuck in the middle of the pack - fighting for scraps while competitors with worse products but better stories capture market share.

You're not just losing deals.
You're losing to confusion itself.

• Stop Losing Deals to Confusion

Here's what changed:

Buyers are exhausted by generic AI outreach and hollow personalization. They've been flooded with hundreds of "thought you'd find this relevant" and "I saw you liked that post" emails. They delete anything that doesn’t immediately demonstrate you truly grasp their unique challenges.

Decision committees have expanded. You're no longer selling to one advocate - you're navigating 6-8 stakeholders, each with different priorities, different pain points, and different definitions of success. Your story needs to land with all of them, not just one.

Trust is earned through insight, not hype. Buyers won’t engage with another feature-driven pitch. They want concrete proof you understand the gap between where they are and where they need to be.

AI has become the first filter. Before your buyers even visit your website, many of them have already asked ChatGPT or Perplexity "what's the best [solution] for [their industry]?". If your positioning isn't structured for how AI systems discover and recommend solutions, you're eliminated before the conversation starts. This isn't coming. It's already happening - 42% of B2B buyers use generative AI tools during early vendor research.

The solution isn't more tactics. It's not another automation tool. It's not a better email sequence.

It’s a better story - one that positions your buyer as hero, surfaces their real struggle, proves you're the turning point in their journey, and is engineered to perform everywhere your buyers look for answers: your website, sales conversations, outbound channels, and the AI assistants they're using.

• Show me the Story-first Playbook

The Story revOS Methodology

Story revOS™ isn't a single framework. It's a methodology that synthesises the best of four proven go-to-market frameworks, runs them through proprietary diagnostic platforms, and automates execution with AI.The result: one integrated system where positioning, story, pain segmentation, campaign development, and AI-powered discovery all connect - because one methodology built them all.

Proprietary Diagnostic Platforms

KubrickLENS™
Scores your positioning across seven dimensions - from the problem you see to how AI assistants discover and recommend you. The diagnostic engine powering Phase 1 (CLARITY) and the competitive analysis in Phase 2 (FOUNDATION). Every score is evidence-based. Every gap becomes a decision.KubrickICP™
Maps every buyer persona inside your vertical with pain-based precision. Not demographics - observable pain signals, buying triggers, language patterns, decision architecture, and AI query behaviour. The diagnostic engine powering Phase 2 (FOUNDATION) and the targeting intelligence behind Phase 3 (AI GTM).

The Frameworks Behind the Methodology

STORYNOMICS (Robert McKee)
Story-driven positioning that differentiates in crowded markets. How stories create meaning, trust, and persuasion in business. McKee draws a critical distinction: a narrative is a sequence of events. A story has structure, meaning, and transformation. Most B2B companies tell narratives - 'we were founded in 2015, we built this, we serve these industries.' That's not a story. A story makes your buyer the hero, your product the turning point, and the transformation theirs. Clarity beats complexity - confused buyers don't buy.

CANNONBALL GTM (Jordan Crawford)
Pain Qualified Segments (PQS) + Permissionless Value Propositions (PVP). The F.I.N.D. framework for identifying who's hurting right now and delivering messages so valuable they'd pay to receive them.

AGENT 7 : S.E.V.E.N. (Jordan Crawford)
Search > Ensure > Validate > Enrich > Narrate. The systematic workflow for building AI-driven revenue systems - turning research into enriched, validated prospect intelligence at scale.

THE NETWORK EFFECT (Max Mitcham)
Evergreen flywheel automation - self-sustaining systems where every marketing action feeds sales, every sales action feeds marketing. The architectural model behind Phase 5 (SCALE).

“"All stories are narratives, but not all narratives are stories. Narratives tend to be flat, bland, repetitive, and boring recitations of events.”
– Robert McKee

THEN WE AUTOMATE IT

Frameworks create the strategy. Platforms run the diagnostics. AI micro-agents turn both into systems that execute while you sleep.

Built on Clay, n8n, trigger.dev and best-in-class LLMs (Claude, Gemini, GPT, Perplexity) - the automation layer connects your story foundation to every outbound channel, every buyer touchpoint, and every AI-powered discovery where your buyers are already looking for solutions.

• Book CLARITY - $5K

You don't need a big agency. You don't need six vendors who don't talk to each other.

You need one person who diagnoses your positioning, architects your story, builds your revenue systems, and makes sure every piece connects - because one methodology built it all.

Every engagement I take on, I deliver personally. No hand-offs to junior associates. No account managers between you and the strategist. The person who scores your positioning is the person who locks your story foundation.

That's what agencies can't replicate - their senior people sell, juniors execute. And it's what other solo consultants can't match - they have experience but not the diagnostic platforms.

STORY-FIRST CONTENT IN ACTION

Filmmaking, screenwriting, and long-form storytelling - applied to GTM. These are methodology demonstrations: real content I created for real companies, unsolicited. No sponsorships. No client briefs. Just story-first thinking applied to markets I care about.

01 / CHECKLY

"Wild Vibe, Tamed Code" - Articulating a Company's Pain Better Than They Can

The Storytelling Principle:
Lead with the problem, not the product. Build characters, not copy.
If you get the pain right, the company will come to you.

What I Saw

Developers everywhere were struggling with vibe coding - broken deployments, lost confidence, impostor syndrome. I'd spent four years at New Relic watching enterprises grapple with observability at scale, so I recognized something the market wasn't connecting:
» Checkly had invented a category called "Monitoring as Code" that solves this exact problem. But nobody was bridging the gap between the vibe coding pain and Checkly's solution - not even Checkly.

What I Built

A three-piece content system, unsolicited, for a company I had no relationship with:

1. A personal video where I put my face on camera, connected my New Relic enterprise experience to the vibe coding trend, and called out ten vibe coding platform CEOs to consider building MaC integrations - positioning Checkly as the category creator and Vercel as the integration pioneer.

2. An AI-generated narrative video (Veo3 + Final Cut Pro) - "Wild Vibe, Tamed Code" - following a developer's emotional breakdown through vibe coding chaos, using Checkly's own raccoon mascot and brand universe. The story never sells. It only articulates the feeling: "What if monitoring could be code?"

3. "The Therapy Session" - a companion article written as a raw, emotionally honest dialogue between a therapist and a developer losing her skills to AI dependency. Full bibliography with 50+ sources. Not a blog post - a piece of narrative journalism exploring the psychology of vibe coding dependence.

What Happened

Across both videos and the article: ~3,500 impressions, ~1,950 people reached, 21 comments - all organic, zero budget.

The important part isn't the reach. It's who showed up:

  » Checkly's CEO commented on the first video: "I love the intro! Great take on MaC, which aligns very well with how we're thinking about the future of reliability."

  » Checkly's CPO commented on both pieces. On the second, he came back and said: "I'm starting to get addicted to those productions."

  » A tech founder (Asen Levov) extended the concept into a new domain - "Conversation as Code" for AI agents - proving the content was generative, not just consumable.

  » Checkly's own team appeared in the viewer demographics (6.3% of video viewers).

I told their story without being asked. Their leadership endorsed it publicly. Their CPO kept coming back for more.

The Storytelling Insight

Most content starts with: "How do I promote this product?" This content started with: "What pain is the market feeling that nobody is naming?"

* When you articulate someone's pain better than they can articulate it themselves - and you do it through characters, emotion, and narrative structure instead of feature lists - the company notices. The market notices. And you've created something that keeps working long after you publish it. *

One piece of story-first content served five strategic purposes simultaneously: market education, category positioning, partnership signaling (to vibe coding platforms), personal brand building, and relationship development with Checkly's leadership.

» That's compelling GTM «

See the original content on LinkedIn: [Video 1] [Video 2 + Article]

02 / CLAY

"Be Clay, My Friend" - Celebrating Philosophy, Not Features

The Storytelling Principle:
Build visibility by articulating why you care about what others are building. When you celebrate a platform's philosophy instead of promoting its features, the platform itself becomes your distribution channel.

What I Saw

Everyone talks about what Clay does - the enrichment, the workflows, the automation. But what Clay actually represents is bigger: a mindset shift that treats revenue generation as a creative process. "Every Artist has a Medium. And GTM has Clay." I kept hearing "What is Clay?" from people who couldn't see past the tool. I wanted to answer that question differently.

What I Built

Two pieces, published together:

1. A video manifesto (Veo3 + personal narration) - opening with a Bruce Lee homage: "Empty your mind. Be formless, shapeless... like clay." Then I put my face on camera and delivered a two-minute declaration of what Clay means to the B2B market - not a feature walkthrough, but a philosophical statement about craft, creativity, and the artist mindset applied to revenue growth.

2. A written manifesto - in the LinkedIn post itself - the full text version of what I said on camera, closing with: "Curiosity, creativity, humility, bold experimentation, resilience, and play are the true values of playing with Clay. Be clay, my friend.

What Happened

4,280 impressions. 2,596 people reached. 1,513 video views. Nearly 6 hours of total watch time.

But the number that matters: 33 private sends on LinkedIn. People weren't just liking it - they were DMing it to others. That's the highest-intent distribution signal on the platform.

And then this happened:

  » Clay's official company page (140,000+ followers) reposted the video

  » Clay's CEO reacted

  » Head of GTM Engineering reacted

  » Head of Marketing reacted

  » Head of Education reacted

  » Product Marketing reacted

  » Their Storyteller reacted

  » Jordan Crawford (BlueprintGTM, creator of Cannonball GTM methodology) reacted

Across the entire organization - C-suite, engineering, marketing, education, product, storytelling, and the official company page - Clay validated the narrative. Not because I pitched them.
Because I articulated what they stand for in a way that resonated.

The audience split tells the story: 17.9% NYC, 9.6% SF Bay, 4.9% London - the three biggest GTM hubs in the world. 25.8% Senior, 12.3% Director, 9.7% Owner, 7.5% CXO.

The Storytelling Insight

Most content tries to convince you to buy. This content tried to help you feel something about what you already love.

When you lead with philosophy instead of pitch, when you celebrate culture instead of features, when you position yourself as a believer instead of a vendor - you build a different kind of visibility. So different, in fact, that the platform itself becomes your distribution partner.

The lesson for any B2B company: your strongest advocates aren't the ones selling your product. They're the ones who can articulate your mission better than your marketing team. Find them. Empower them. Or become one yourself.

See the original content on LinkedIn: [Video + Article]

03 / THE DESKILLING PHANTOM

Social Amplification Sparking Deep Thought Leadership

The Storytelling Principle:
Contribute to conversations that matter - even when there's no agenda. Sometimes the smallest reach delivers the highest-quality engagement.

What I Saw

A LinkedIn post by Olga Mytrokhina (someone I'd never met) asked a provocative question: "Are we just parenting a new form of life?" - about AI's creative evolution. I only saw it because Martin Gent reposted it. The question sparked genuine curiosity: What if the real threat isn't AI autonomy, but human deskilling?

Instead of writing a quick LinkedIn comment, I went deep.

What I Built

1. A 5,000-word research article - "The Deskilling Phantom: Unveiling AI's Threat to Human Creativity" - investigating the neuroscience of creativity, phenomenology of lived experience, computational limits of AGI, and the concept of "semantic closure." Full academic bibliography. Original thesis: human creativity is irreducibly singular, rooted in lived experience that AI fundamentally cannot replicate.

2. A companion video (Veo3) - a visual distillation of the core argument: "When AI takes the brush, skill turns to atrophy. Rescue your creative spark." Credits acknowledge the full social amplification chain: Olga's original question, Martin's repost, my research.

An honest note on the video: this was the one piece where I let AI (Perplexity) drive more of the story and script rather than directing it myself. The result was functional but noticeably weaker than the Checkly and Clay videos where I controlled the narrative vision. It's a living proof point for the article's own thesis - AI amplifies, but the human creative direction is what makes the difference.

What Happened

854 impressions. 440 people reached. 32 article views. 13 comments.

The smallest reach of the three pieces. And the most concentrated audience: 67% Owners. Two-thirds of every person who read this article runs a company.

The comments weren't "great post" - they were substantive:

  » Olga Mytrokhina (the original inspiration) came back and thanked me for the depth of research

  » James Nolle (a GTM practitioner) offered a thoughtful counterpoint about outbound models already deskilling sellers

  » Mar Sanchez quoted the core thesis back: "The fear should motivate not withdrawal, but conscious cultivation of the capacities that AI cannot replicate"

A stranger's post, amplified by another stranger, turned into original research that reached 440 decision-makers and generated real intellectual exchange.

The Storytelling Insight

Most content marketing follows a formula: identify pain, offer solution, promote, move on. But genuine thought leadership works differently. It starts with curiosity, not agenda. It invests research, not hot takes. It credits sources transparently instead of positioning yourself as the sole expert.

The result is different too. You don't get viral reach. You get 440 people - mostly founders and owners - engaging deeply with ideas that matter. And you build credibility rooted in genuine intellectual contribution rather than self-promotion.

« This is what happens when you lead with curiosity. The opportunities follow »

See the original content on LinkedIn: [Video + Article]

Let's Talk

Nicolás Amado Vega
Founder & Revenue Growth Engineer

• Message

No sales team. No auto-responders. Just me.
Tell me what you're working on - or ask for a sample
Story Clarity Report.

MakeBuyingB2BEasy.com
Story First. Revenue Automated.

About Us · How It Works · Pricing · Testimonials · Methodology · Contact
KubrickLENS™ · KubrickICP™

Built by Nicolás Amado Vega
Powered by Story revOS™
Barcelona, Spain

© 2026 Storyaffair. All rights reserved.